Our Work

Explore 10 delicious dairy-free recipes from around the world, crafted by expert chefs and recipe developers who love animals as much as you do!

Hosted by Naomi Hallum, Raising GenV dives into the art of raising compassionate, mindful kids in a non-vegan world.

Pig Farms Against the People is the shocking true story of Big Ag’s ruthless expansion and the communities who unite to protect the land, water, and their way of life.

When a twist of fate puts a mother cow's life in jeopardy, Indigo seizes her chance to make a difference. Watch GenV’s heartwarming animation, narrated by Evanna Lynch, here!

In October 2023, the Brazilian courts gave animal rescuers just 90 days to save 1,000 buffaloes who had been abandoned to die on a dairy farm, otherwise the animals would be sent to slaughter. This is their story.

Join us as we trek the western Himalayas, visiting traditional villages and Buddhist monasteries, while raising funds for charities that protect and advocate for farmed animals.

As an official nominator to the Earthshot Prize, GenV puts forward the most impactful projects from all over the world and demonstrates how a plant-based diet can protect and restore the natural world.

In December 2022, GenV publicly offered UK Prime Minister Rishi Sunak £1 million to donate to a charity of his choice in exchange for going plant-based for one month.

Throughout the Covid pandemic, GenV distributed 1,000,000 plant-based meals to health workers, schoolchildren, refugees, and underserved communities in 108 cities in 24 countries.

In January 2020, we challenged the President of the United States to go vegan in exchange for $1M to the veterans' charity of his choice.

In 2019, with the support of Sir Paul McCartney, we launched our first campaign, and offered Pope Francis $1M for a charity of his choice if he went vegan for Lent.