About us
In Short
Generation Vegan is a non-profit dedicated to educating people about the environmental, ethical, personal, and public health benefits of adopting a plant-based lifestyle.
We provide free nutritional guidance and support for people who are new to veganism, including our unique and inspirational 7-day and 30-day vegan challenges. We provide free plant-based meals to essential workers and underserved communities in over 20 countries, while our million-dollar challenges make headlines all over the world.
Our Story
We launched in 2019 as Million Dollar Vegan, a flash campaign that challenged Pope Francis to go vegan for Lent in return for a $1M donation to charity. The Fight Climate Change With Diet Change campaign, which was supported by Sir Paul McCartney and many other well-known names, made headlines all around the world, and linked dietary choice to the many serious environmental crises we face.
In January 2020, we launched our second challenge and offered the President of the United States a million-dollar donation to veterans’ charities if he went vegan for January. Tens of thousands of people were empowered by the Make America Healthy Again campaign and downloaded our Vegan Starter Kit.
Then came the coronavirus pandemic, which changed everything, including us. We launched a global food solidarity campaign to Take Pandemics Off The Menu and help those most impacted by the virus and, over the next two years, we donated a million meals. We focused on working with other social justice campaigners and movements, and together we shared more widely the many positive reasons for adopting a plant-based diet. In August 2022, we officially rebranded in recognition of the multiple different strands of our work, and our renewed commitment to a more intersectional approach. We became Generation Vegan and the rest is history.
WE ARE GEN V
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We Unite
We embrace differences within the vegan movement and work alongside other social justice advocates. Our belief in equality means that respect for all human and non-human diversity is fundamental. As a global community with natives of different cultures, nations, and languages, we are committed to inclusivity.
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We Disrupt
In a world where violence and oppression are systemic, we are here to show that respect, integrity, and harmony are disruptive. Innovation and creativity are the tools we use to bring light to the many injustices caused—and deliberately hidden—by animal-exploiting industries.
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We Transform
Veganism is our vision of a just world where respect can unite every sentient being and disrupt any form of oppression. Our purpose is to become the generation that brings veganism for all. We are creating a vegan world.
Our Mission Statement
Generation Vegan is a global non-profit dedicated to educating people about the environmental, ethical, personal, and public health benefits of adopting a plant-based lifestyle.
Our Board
Matthew Glover
President
Shaleen Shah
Treasurer
Pamela Hart
Secretary
Renan Larue
Aaron Gross
Our Team
Naomi Hallum
CEO & Board Chair
Kate Fowler
Director of Communications & Campaigns
Christopher Shoebridge
Video Director
Sadrah Schadel
Director of Marketing
Jessica Gonzalez Castro
Director of Hispanic America
Joseph Stratton
Campaigns & Events
Jacqueline Guzmán
Copy & Content Specialist
Isabel Siano
Director of Brazil
Rita Parente
Design Executive
Alessio Schiazza
U.S. Video Manager
Rithika Ramesh
Director of India
Ana Kandwal
Hindi Specialist
Simon Plazolles-Hayes
Social Media Coordinator
Daniel Yáñez
Video Editor
Laura Crosbie
Executive Assistant
Jay Barrett
People & Culture Advisor
Jamille Bullé
Social Media Coordinator
Laura Sainz
Marketing Manager, Hispanic America
Nicole Zabukas
Marketing Manger, Brazil
Rishika Pandey
Marketing Manager, India
Mariana Mondragon
Social Media Coordinator
Our Supporters Past & Present
Alan Cumming
Alicia Silverstone
Amy Aela
Annie Lennox
Benjamin Zephaniah
Bryan Adams
Chris Packham
Dani Moreno
Deborah Meaden
Edie Falco
Elisa Di Eusanio
Emiliano D’Avila
Emma Thompson
Evanna Lynch
Gemma Wheelan
Genesis Butler
George Monbiot
James Moore
Joanna Lumley
Joaquin Phoenix
Justina Adorno
Leyllah Diva Black
Liz Solari
Luisa Mell
Marco Antonio Regil
Mark Rylance
Moby
Mýa
Natália Rosa
Olivia Colman
Paloma Faith
Paul McCartney
Preacher Lawson
Rodrigo Dorado
Sabrina Giannini
Sharon Osbourne
Sunny Leone
Sylvie Guillem
Woody Harrelson
Our Experts
Dr. Angie Sadhegi
Dr. Ayesha Sherzai
Dr. Caldwell Esselstyn
Dr. Columbus Batiste
Dr. Cyrus Khambatta
Dr. Dean Ornish
Dr. Dean Sherzai
Dr. Garth Davis
Dr. Hannah Ritchie
Dr. Joel Kahn
Dr. Kim Williams
Dr. Kristi Funk
Dr. Michael Greger
Dr. Michael Klaper
Dr. Neal Barnard
Dr. Sailesh Rao
Joseph Poore
In The Media
Our work has been featured in international media, from The New York Times to The Guardian and The Australian to The Times of India.
Careers
We love to work with motivated and talented people, and welcome applications from all suitably qualified persons, regardless of their race, sex, disability, religion, sexual orientation, gender identity or expression, age, national origin, immigration status, first language, body size, ethnicity, and class.
If working for a kinder, safer, healthier world for all is your priority, take a look at our available roles, and apply to join our team!
