About us

In Short

Generation Vegan is a non-profit dedicated to educating people about the environmental, ethical, personal, and public health benefits of adopting a plant-based lifestyle.

We provide free nutritional guidance and support for people who are new to veganism, including our unique and inspirational 7-day and 30-day vegan challenges. We provide free plant-based meals to essential workers and underserved communities in over 20 countries, while our million-dollar challenges make headlines all over the world.

Our Story

We launched in 2019 as Million Dollar Vegan, a flash campaign that challenged Pope Francis to go vegan for Lent in return for a $1M donation to charity. The Fight Climate Change With Diet Change campaign, which was supported by Sir Paul McCartney and many other well-known names, made headlines all around the world, and linked dietary choice to the many serious environmental crises we face. 

In January 2020, we launched our second challenge and offered the President of the United States a million-dollar donation to veterans’ charities if he went vegan for January. Tens of thousands of people were empowered by the Make America Healthy Again campaign and downloaded our Vegan Starter Kit.

Then came the coronavirus pandemic, which changed everything, including us. We launched a global food solidarity campaign to Take Pandemics Off The Menu and help those most impacted by the virus and, over the next two years, we donated a million meals. We focused on working with other social justice campaigners and movements, and together we shared more widely the many positive reasons for adopting a plant-based diet. In August 2022, we officially rebranded in recognition of the multiple different strands of our work, and our renewed commitment to a more intersectional approach. We became Generation Vegan and the rest is history.


  • We Unite

    We embrace differences within the vegan movement and work alongside other social justice advocates. Our belief in equality means that respect for all human and non-human diversity is fundamental. As a global community with natives of different cultures, nations, and languages, we are committed to inclusivity.

  • We Disrupt

    In a world where violence and oppression are systemic, we are here to show that respect, integrity, and harmony are disruptive. Innovation and creativity are the tools we use to bring light to the many injustices caused—and deliberately hidden—by animal-exploiting industries.

  • We Transform

    Veganism is our vision of a just world where respect can unite every sentient being and disrupt any form of oppression. Our purpose is to become the generation that brings veganism for all. We are creating a vegan world.

Our Mission Statement

Generation Vegan is a global non-profit dedicated to educating people about the environmental, ethical, personal, and public health benefits of adopting a plant-based lifestyle.

Our Board

Matthew Glover GenV Board

Matthew Glover


Shaleen Shah


Pamela Hart


Renan Larue

Bill Glaser

Aaron Gross

Our Team

Naomi Hallum

CEO & Board Chair

Kate Fowler

Communications Director

Christopher Shoebridge

Video Director

Jeremy Kocian

Marketing Director

Jamie Logan - GenV

Jamie Logan

U.S. Campaign Manager

Jessica Gonzalez Castro

Mexico Campaign Manager

Flavien Bascoul

France Campaign Manager

Stefania Rivetti

Italy Campaign Manager

Joseph Stratton

UK Campaign Manager

Paula González

Spain Campaign Manager

Jacqueline Guzmán

Argentina Campaign Manager

Isabel Siano

Brazil Campaign Manager

Rita Parente

Lead Graphic Designer

Alessio Schiazza

U.S. Video Manager

Rithika Ramesh

Rithika Ramesh

India Campaign Manager

Ana Kandwal

Hindi Communications Manager

Jack Lekishon

Kenya Campaign Manager

Theresa Phan

Junior Graphic Designer

Simon Plazolles-Hayes

Social Media Coordinator

Daniel Yáñez

Video Editor

Our Supporters Past & Present

Alan Cumming

Alicia Silverstone

Amy Aela

Annie Lennox

Annie Lennox

Benjamin Zephaniah

Bryan Adams

Chris Packham

Chris Packham

Dani Moreno

Dani Moreno

Deborah Meaden

Deborah Meaden

Edie Falco

Edie Falco

Elisa Di Eusanio

Elisa Di Eusanio

Emiliano D'Avila

Emiliano D’Avila

Emma Thompson

Emma Thompson

Evanna Lynch

Gemma Whelan

Gemma Wheelan

Genesis Butler

George Monbiot

George Monbiot

James Moore

James Moore

Joanna Lumley

Joaquin Phoenix

Justina Adorno

Justina Adorno

Leyllah Diva Black

Leyllah Diva Black

Luisa Mell

Luisa Mell

Marco Antonio Regil

Marco Antonio Regil

Mark Rylance

Mark Rylance



Natália Rosa

Natália Rosa

Olivia Colman

Olivia Colman

Paloma Faith

Paul McCartney

Preacher Lawson

Rodrigo Dorado

Rodrigo Dorado

Sabrina Giannini

Sabrina Giannini

Sharon Osbourne

Sharon Osbourne

Sunny Leone

Sylvie Guillem

Woody Harrelson

Xuxa Meneghel

Our Experts

Dr. Angie Sadhegi

Dr. Ayesha Sherzai

Dr. Caldwell Esselstyn

Dr. Columbus Batiste

Dr. Cyrus Khambatta

Dr. Dean Ornish

Dr. Dean Sherzai

Dr. Garth Davis

Dr. Joel Kahn

Dr. Kim Williams

Dr. Kristi Funk

Dr. Michael Greger

Dr. Michael Klaper

Dr. Neal Barnard

In The Media

Our work has been featured in international media, from The New York Times to The Guardian and The Australian to The Times of India.


We love to work with motivated and talented people, and welcome applications from all suitably qualified persons, regardless of their race, sex, disability, religion, sexual orientation, gender identity or expression, age, national origin, immigration status, first language, body size, ethnicity, and class.

If working for a kinder, safer, healthier world for all is your priority, take a look at our available roles, and apply to join our team!

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