We launched in 2019 as Million Dollar Vegan, a flash campaign that challenged Pope Francis to go vegan for Lent in return for a $1M donation to charity. The Fight Climate Change With Diet Change campaign, which was supported by Sir Paul McCartney and many other well-known names, made headlines all around the world, and linked dietary choice to the many serious environmental crises we face.
In January 2020, we launched our second challenge and offered the President of the United States a million-dollar donation to veterans’ charities if he went vegan for January. Tens of thousands of people were empowered by the Make America Healthy Again campaign and downloaded our Vegan Starter Kit.
Then came the coronavirus pandemic, which changed everything, including us. We launched a global food solidarity campaign to Take Pandemics Off The Menu and help those most impacted by the virus and, over the next two years, we donated a million meals. We focused on working with other social justice campaigners and movements, and together we shared more widely the many positive reasons for adopting a plant-based diet. In August 2022, we officially rebranded in recognition of the multiple different strands of our work, and our renewed commitment to a more intersectional approach. We became Generation Vegan and the rest is history.
We embrace differences within the vegan movement and work alongside other social justice advocates. Our belief in equality means that respect for all human and non-human diversity is fundamental. As a global community with natives of different cultures, nations, and languages, we are committed to inclusivity.
In a world where violence and oppression are systemic, we are here to show that respect, integrity, and harmony are disruptive. Innovation and creativity are the tools we use to bring light to the many injustices caused—and deliberately hidden—by animal-exploiting industries.
Veganism is our vision of a just world where respect can unite every sentient being and disrupt any form of oppression. Our purpose is to become the generation that brings veganism for all. We are creating a vegan world.
Generation Vegan is a global non-profit dedicated to educating people about the environmental, ethical, personal, and public health benefits of adopting a plant-based lifestyle.
CEO & Board Chair
U.S. Campaign Manager
Mexico Campaign Manager
France Campaign Manager
Italy Campaign Manager
UK Campaign Manager
Spain Campaign Manager
Argentina Campaign Manager
Brazil Campaign Manager
Lead Graphic Designer
U.S. Video Manager
India Campaign Manager
Hindi Communications Manager
Kenya Campaign Manager
Junior Graphic Designer
Social Media Coordinator
Our work has been featured in international media, from The New York Times to The Guardian and The Australian to The Times of India.
We love to work with motivated and talented people, and welcome applications from all suitably qualified persons, regardless of their race, sex, disability, religion, sexual orientation, gender identity or expression, age, national origin, immigration status, first language, body size, ethnicity, and class.
If working for a kinder, safer, healthier world for all is your priority, take a look at our available roles, and apply to join our team!