Give the Earth a shot!

As Official Nominators to the Earthshot Prize, we’re looking for powerful vegan initiatives deserving of the £1 million prize. Tell us who YOU think should be nominated.

To preserve our planet, we must change how we eat.

The Earthshot Prize is a high-profile global search for the best solutions to the world’s greatest environmental challenges. Each year, it awards £1 million to each of five outstanding initiatives working to preserve our planet for future generations.

But because we felt that these Earthshots fell short of what’s necessary to achieve this goal by failing to address animal agriculture – the leading cause of wildlife loss, deforestation, and most environmental degradation – GenV called on the Earthshot Prize to include a dedicated category for impactful vegan initiatives. Our call was backed by stars including Olivia Colman, Emma Thompson, Sharon Osbourne, Alicia Silverstone, Mark Rylance, and Annie Lennox, and we even offered the £1 million prize fund for the inaugural Advance a Plant-Based Food System award. Our campaign made headlines around the world, but to be 100% certain that our message was heard, we also went along to Earthshot’s New York Summit.

And guess what? They heard us and they called us!

We must change our diet. The planet can’t support billions of meat-eaters.

Earthshot Agrees to Highlight Veganism In the Awards

Conversations with Earthshot are ongoing, but we’ve already achieved two landmark outcomes.

1. Vegans Join the Expert Panel

Generation Vegan has been invited to select two experts to join Earthshot’s Expert Advisory Panel for the ‘Protect and Restore Nature’ category of the awards. This is the category with which Earthshot believes our work most strongly aligns although, of course, a plant-based diet is protective of our air, waters and climate, too.

We elected Oxford University’s researcher Joseph Poore and Our World in Data scientist Dr Hannah Ritchie to join the panel. Their job will be to assess all the nominations and ultimately to help choose the 15 finalists.

2. Generation Vegan Joins Earthshot Nominations Team

Generation Vegan has become the first vegan organization to join the official Earthshot Nominations Team. This gives us the opportunity to seek out the most impactful vegan and plant-based groups, companies, and campaigns, and nominate those that fit the Earthshot criteria. We’re going to be making sure the world knows that plant-based foods are a significant part of healing our planet.

Do You Know an Impactful Group, Company or Campaign?

We need your help to identify powerful vegan initiatives around the world, and so we are inviting YOU to put forward your own favorite plant-based groups, companies and campaigns for consideration.

All nominees must:

Promote or advance a plant-based food system.
Be measurably impactful and scalable.
Drive meaningful change, through education, diet change, policy change, etc.
Help to protect and restore nature (land, forests, rivers, oceans, wildlife).
Be inclusive, equitable, and beneficial to human and nonhuman animals.

The deadline to nominate solutions for the Earthshot Prize has now passed.

Going vegan, even if intermittently, can make a big difference in terms of your carbon footprint. For example:

Eating vegan for 1 week each month can save nearly 80 kgs of CO2 per year!

It can also start you on your way to discovering delicious new foods and recipes, to gaining a better understanding of plant-based nutrition, and to learning more about the many ethical, environmental, and health benefits of a vegan lifestyle.

Please support our Earthshot campaign by taking our free 7-Days Vegan for the Planet Challenge.

Give The Earth A Shot