Give the Earth a shot!

As Official Nominators to the Earthshot Prize, we’re looking for powerful vegan initiatives deserving of the £1 million prize. Tell us who YOU think should be nominated.

Unite. Disrupt. Transform.

Working with kindness and courage to promote a healthier, more sustainable, and just food system for all.

Why Vegan?

Whatever we care about—whether that is our health, our families and communities, our planet, its forests, oceans and rivers, wild animals, farmed animals, or our future—veganism is part of the answer.

For Animals

For Your Health

For The Planet

For Humanity

To Prevent Pandemics

Food Solidarity

Access to sufficient, nutritious, enjoyable foods is a basic human right. At Generation Vegan, we act in solidarity with different communities all around the world—from displaced peoples, to children, to those fighting for labor rights—by offering them delicious plant-based meals. At the same time, we seek to educate more widely about veganism, and its role in creating a kinder, safer, and healthier world for all.

Go Vegan

Let us help you get started on a plant-based diet. Simply choose between our four 7-day challenges based on the issue that motivates you most, or take part in the full 30-day challenge. You’ll receive daily emails with: