Our Work

From greenhouse gas emissions to land and water use, this guide lays out the best and worst foods for the Earth—plus some surprising insights (hint: your jet-setting banana is still better than local beef) 🍌🌎

Explore 10 delicious dairy-free recipes from around the world, crafted by expert chefs and recipe developers who love animals as much as you do!

As an official nominator to the Earthshot Prize, GenV puts forward the most impactful projects from all over the world and demonstrates how a plant-based diet can protect and restore the natural world.

In December 2022, GenV publicly offered UK Prime Minister Rishi Sunak £1 million to donate to a charity of his choice in exchange for going plant-based for one month.

In January 2020, we challenged the President of the United States to go vegan in exchange for $1M to the veterans' charity of his choice.

In 2019, with the support of Sir Paul McCartney, we launched our first campaign, and offered Pope Francis $1M for a charity of his choice if he went vegan for Lent.