Genesis was invited to the Vatican, where she met with a senior Catholic priest.
She spoke with such integrity and passion that Father Ptasznik agreed to be her messenger, and to take her letter, signed by celebrities, scientists, and tens of thousands of people, and hand it to Pope Francis personally. In response, the Pope acknowledged our campaign and sent Genesis his blessing.
We do not know if Pope Francis went vegan for Lent. We do know that this campaign resulted in more than 1,000 media articles, and ensured the world recognized the role of animal agriculture in the most pressing environmental issues of our time. For millions of people, this is likely to be the first time they had been made aware of this, and more than tens of thousands of people took immediate action by downloading our Vegan Starter Kit.