Million Dollar Vegan

Our million-dollar challenges target world leaders and global figures, and press them to act for the sake of people, planet, and non-human animals. They also make headlines all around the world and inspire countless individuals to take positive action.

Support a Plant-Based UK

In December 2022, GenV publicly offered UK Prime Minister Rishi Sunak £1 million to donate to a charity of his choice in exchange for going plant-based for one month.

Read More

Make America Healthy Again

In January 2020, we challenged the President of the United States to go vegan in exchange for $1M to the veterans’ charity of his choice.

Read More

Fight Climate Change With Diet Change

In 2019, with the support of Sir Paul McCartney, we launched our first campaign, and offered Pope Francis $1M for a charity of his choice if he went vegan for Lent.

Read More