Give the Earth a shot!

Previous Challenges

Our million-dollar challenges target world leaders and global figures, and press them to act for the sake of people, planet, and non-human animals. They also make headlines all around the world and inspire countless individuals to take positive action.

Support a Plant-Based UK

In December 2022, GenV publicly offered UK Prime Minister Rishi Sunak £1 million to donate to a charity of his choice in exchange for going plant-based for one month.

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Make America Healthy Again

In January 2020, we challenged the President of the United States to go vegan in exchange for $1M to the veterans’ charity of his choice.

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Fight Climate Change With Diet Change

In 2019, with the support of Sir Paul McCartney, we launched our first campaign, and offered Pope Francis $1M for a charity of his choice if he went vegan for Lent.

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