Unite. Disrupt.

Working with kindness and courage to promote a healthier, more sustainable, and just food system for all

Why Vegan?

Whatever we care about—whether that is our health, our families and communities, our planet, its forests, oceans and rivers, wild animals, farmed animals, or our future—veganism is part of the answer.

Food Solidarity

Access to sufficient, nutritious, enjoyable foods is a basic human right. At Generation Vegan, we act in solidarity with different communities all around the world—from displaced peoples, to children, to those fighting for labor rights—by offering them delicious plant-based meals. At the same time, we seek to educate more widely about veganism, and its role in creating a kinder, safer, and healthier world for all.

Go Vegan

Let us help you get started on a plant-based diet. Simply choose between our four 7-day challenges based on the issue that motivates you most, or take part in the full 30-day challenge. You’ll receive daily emails with:

  • Inspirational stories and videos
  • Delicious recipes and nutrition advice
  • The latest research and fun stuff too!

We are Generation Vegan

Supporters Past & Present

Alan Cumming

Alicia Silverstone

Amy Aela

Benjamin Zephaniah

Bryan Adams

Evanna Lynch

Genesis Butler

Joanna Lumley

Joaquin Phoenix



Paloma Faith

Paul McCartney

Preacher Lawson

Sunny Leone

Sylvie Guillem

Woody Harrelson

Xuxa Meneghel

Ready to go vegan?

Go Vegan

Already vegan?

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